My relationship with creation and aesthetics began long before my professional career. I grew up immersed in the world of art and fashion through the direct influence of my mother and grandmothers — a closeness that shaped my eye early on for the value of form, texture, composition and visual sensibility.
It was that sensibility that led me into a decade-long immersion in Brazilian gastronomy and culture. Over the last 10 years, I’ve dedicated myself to experiencing the country firsthand: traveling across the national territory to get to know small and large producers, growing regions, wine regions and gastronomic businesses of different scales up close. That field experience translated into the development of original gastronomic concepts in the Southeast, Northeast and South of Brazil, connecting the richness of origin ingredients to operational efficiency and brand positioning.
This research across Brazilian territory grows in scale through an ongoing international outlook, combining field experience with constant exchange with hubs such as the United States, Latam, the United Kingdom, Norway and China.
All of this hands-on, multicultural background gains a unique layer of depth through my studies at the Escola do Inconsciente (School of the Unconscious), which gave me tools to observe and decode the symbols, feelings and patterns of the collective unconscious.
Today, the union between field experience, the strategic rigor of gastronomy, a global repertoire and a sensitive eye for the invisible grounds my practice in creative direction and experience curation. I transform memories, flavors and symbols into striking original narratives, capable of connecting brands and people to the heart of contemporary culture.