LARISSAZEV

GASTRONOMY • CULTURE • TERRITORY

Cultural sensibility and operational rigor. Creating food and beverage businesses and experiences with identity and profit.

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What I do

Reading & Direction

Every project starts with a reading: of the territory, of the audience, of where the business stands and where it wants to go. This cultural reading guides my creative and strategic decisions, always through the eyes of someone who has lived the reality of the kitchen and of operations management, knowing costs, processes and standards up close.

I lead the creative and strategic direction of each project. Depending on the need, the work can extend to training the client’s team so they can execute independently, or to bringing together a network of trusted specialists to put everything into practice.

Repositioning and Profitability

For operating businesses that have lost their soul, seen revenue stall or need a bold repositioning.

I spent years leading high-volume operations in major Brazilian airports, managing menus, purchasing, costs and teams at scale. That experience is where my sharp reading of margins and losses comes from. I look at what already exists: the menu, the atmosphere, the team and the data. With a constructive eye, I turn losses into opportunities and guide the way to restoring identity and profitability.

The result: A business that makes sense again for those who work there and those who visit, with a smooth-running operation and a menu that creates desire and margin.

Experiences and Hybrid Projects

For brands, hotels, festivals and cultural spaces that want to create a memorable gastronomic project.

I design the experience from end to end: the concept, the narrative, the food, the space and the way the audience will live it, whether it’s a launch, an exclusive event or a project that brings together food, drink, music and art. Culture and territory provide the foundation, so that nothing feels generic.

The result: An experience with a strong sense of place, one that people remember, talk about and share long after it ends.

From Scratch to Opening

For those designing a new business who want it to be born with an original identity and a solid structure.

I build the business plan and the project’s direction with you: concept, positioning, menu, operational engineering and team. Every decision is designed to combine a unique experience with an operation that holds up day to day.

The result: A business that opens its doors knowing exactly who it is, who it’s for and how it makes a profit.

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Testimonials

Repertory

My relationship with creation and aesthetics began long before my professional career. I grew up immersed in the world of art and fashion through the direct influence of my mother and grandmothers — a closeness that shaped my eye early on for the value of form, texture, composition and visual sensibility.

It was that sensibility that led me into a decade-long immersion in Brazilian gastronomy and culture. Over the last 10 years, I’ve dedicated myself to experiencing the country firsthand: traveling across the national territory to get to know small and large producers, growing regions, wine regions and gastronomic businesses of different scales up close. That field experience translated into the development of original gastronomic concepts in the Southeast, Northeast and South of Brazil, connecting the richness of origin ingredients to operational efficiency and brand positioning.

This research across Brazilian territory grows in scale through an ongoing international outlook, combining field experience with constant exchange with hubs such as the United States, Latam, the United Kingdom, Norway and China.

All of this hands-on, multicultural background gains a unique layer of depth through my studies at the Escola do Inconsciente (School of the Unconscious), which gave me tools to observe and decode the symbols, feelings and patterns of the collective unconscious.

Today, the union between field experience, the strategic rigor of gastronomy, a global repertoire and a sensitive eye for the invisible grounds my practice in creative direction and experience curation. I transform memories, flavors and symbols into striking original narratives, capable of connecting brands and people to the heart of contemporary culture.

SSP Group plc

Executive Chef

may/2019 — apr/2026 | 7 years
Responsible for the strategic, creative and operational development of multiple brands and high-volume restaurants in major Brazilian airports, with end-to-end management combining menu engineering, supply chain, marketing and data intelligence. Involved in co-creating concepts with major brands and national and international chefs, leading full cycles of opening and restructuring food and beverage operations, as well as developing technical manuals, team training and brand identity standardization.

Absurda Confeitaria

aug/2024 — dec/2024 | Consulting
Operational structuring consulting, implementing recipe specs, menu engineering, production and purchasing control tools, and process standardization with team training.

Plaza Premium Group

Sous Chef

jul/2016 — may/2019 | 2 years 11 months
Acted as sous chef, actively involved in implementing and coordinating VIP lounges in a high-traffic, international-standard environment. Team leadership, menu planning and purchasing management, supplier relations, FIFO inventory control, coordination of technical and food-safety training, and responsibility for regulatory documentation and sanitary audits.

Casa Vieira Souto

Cook

sep/2014 — jul/2016 | 1 year 11 months
Worked in a high-end restaurant, focused on technique, precision and professional kitchen organization. Responsible for station inventory control, covering for the chef during absences, applying FIFO standards, and producing slow-cooked meats using braising and sous-vide techniques.

Estácio · in partnership with Alain Ducasse Formation

Higher Technical Education in Gastronomy, Culinary Arts and Gastronomic Training

2012 — 2014

Estácio

Postgraduate Degree in Restaurant Management

2014 — 2016

IBMR Business School

MBA in Strategic Business Management

2019 — 2020
contact

Every creation starts with a conversation.

Whether it's lining up a project, building something together, or just bouncing around an idea, feel free to reach out. I'll get back to you soon.

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